M&B have ventured into many different themes and imprints, some more successful than others! The most recent venture being the Afterglow Books series. Launched in January 2024 the books are aimed at the under 35 readership. This imprint aims to:
“feature(s) authentic and relatable stories, characters you can’t help but fall in love with and plenty of spice!”
Certainly TikTok #booktok and #spicytok (which has well over 4.3 billion views) indicates there is a gap in the market for this type of book. At the moment 2 novels are published per month.
“Lisa Milton, M.D. and Publisher said: ‘Everyone deserves a love story that’s true to who they are, and from showing up to glowing up, each book features characters who are on the path to leading their best lives and finding romance along the way. TikTok has encouraged a younger generation to read more diversely, and the community has built a new and exciting way to reach readers. Afterglow Books aims to reach these readers where they are and delivers all the tropes,characters and romance that they want!”.
I have finally found another Afterglow book that caught my interest (see my review in the next post. This is the link to my first review). To be honest I don’t see how the series will last. The remit is so wide and the category seems to be so catchall and vague. I don’t see any afterglow in either of the novels I have read. The reason their existing imprints are successful is because they are cohesive and specific. If you want a medical romance - choose the medical imprint, a story about a billionaire finding love with a waitress- M&B Modern. The series’ covers, which look cheap, remind me of the huge amount of chic flicks that were stacked up at Bookworks years ago when they cost £3.99 for 3! Maybe I’m just getting old - I’m not the target audience anymore!
The views expressed in this blog post are my own.
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